Measure the marketing work before buying more AI

Choose one recurring task

Use a task your team already performs, such as preparing a product email. Record the input, output and normal reviewer.

Establish a baseline

Measure drafting time, corrections and review time for comparable examples. Include missing information and exceptions, not only the easy cases.

Run a bounded comparison

Use the same approved sources and review standard with AI assistance. Record whether the draft is usable and how much editing it needs. Faster generation is not the same as faster completion.

Decide what the evidence supports

A small test may show less rework. It does not establish increased revenue, legal compliance or better customer outcomes. Identify what still needs a longer test.

This week's action

Agree on a success threshold and a stop condition before the pilot starts.

Need help applying this?

SimplSolutions can help assess your approved knowledge, current tools and review process. Connections and scope are confirmed with your team. Explore a relevant demo.