How do I prove that marketing AI is worth the cost?

Count the complete job

A writing tool may finish in seconds while your reviewer spends an hour repairing the draft. Record briefing, generation, editing, approval and publishing time separately. Include subscription costs and the person maintaining the process.

Try this comparison

Suppose ten comparable emails take 30 staff-hours without AI and 22 with it. At an illustrative loaded cost of $60 an hour, the difference is $480. Subtract the allocated tool and setup costs. This is a labor-cost comparison, not evidence of increased revenue.

Record	Before	With AI
Total staff-hours	30	22
Drafts accepted after review	Count	Count
Corrections after publication	Count	Count
Tool and maintenance cost	Record	Record

Illustrative editorial image, not a customer result.

Decide before expanding

• Set a minimum quality standard with the reviewer.
• Include difficult examples, not only easy drafts.
• Stop if review costs erase the saving.
• Test revenue effects separately over a suitable period.

Bring to your next meeting

One task, ten recent examples, an agreed cost basis and a named reviewer. That is a stronger starting point than a vendor's promised productivity percentage.

Discussion behind the question

This is original practical guidance prompted by a public discussion theme, not a claim that the poster represents all CMOs. Read the source discussion.

See how this could work for your team

Request a demo focused on this question, your current tools and the information your team already approves. SimplSolutions will confirm the available connections, scope and human review before proposing a setup. Request your demo.