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AI for CMOs

Your AI needs a brand kit, not just a clever prompt

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SimplSolutions editorial team · Brand & creative · 10/6/2026

Jordan working with a marketing team: Your AI needs a brand kit, not just a clever prompt

Start with five decisions

Write down your approved service description, tone, logo rules, current offer and prohibited claims. Assign an owner to each. A prompt cannot resolve two conflicting versions of your company message.

Separate fixed facts from local details

The service promise stays fixed. An office address, phone number and booking link can vary. Put those fields in your template so local teams know exactly what they may change.

Test the awkward cases

Ask for an expired promotion, an unsupported discount and a service a location does not provide. Check whether your process flags the problem rather than producing convincing copy.

Use your existing tools

Canva Brand Kit provides a home for brand assets. That does not replace an owner for your facts or a reviewer for campaign claims. Explore Canva Brand Kit.

This week's action

Choose one campaign and two offices. Count corrections before adding more tools.

Need help applying this?

SimplSolutions can help assess your approved knowledge, current tools and review process. Connections and scope are confirmed with your team. Explore a relevant demo.

Jordan, your AI guide

Your role. Your questions.

Need CMO guidance?
Ask Jordan.

Talk through an idea, ask about the tools you already use, or find out what a first project could look like.

Jordan is a fictional campaign character and AI guide. Our team handles demo requests.
Your AI needs a brand kit, not just a clever prompt