AI for CMOs
Who should approve AI-generated marketing?
SimplSolutions editorial team · Brand & creative · 10/6/2026
Split approval responsibilities
An editor can judge clarity while a product owner checks specifications. A local manager can confirm location details while the marketing owner approves the company message. One vague "approved" label hides those differences.
Write an approval table
| Content element | Accountable reviewer |
|---|---|
| Service claims | Relevant business owner |
| Tone and creative | Marketing reviewer |
| Local availability | Location manager |
| Sensitive or regulated claims | Appropriate specialist |
| Final publication | Named publishing owner |
Make unresolved facts visible
A draft should distinguish approved facts from questions that still need answers. Reviewers should not have to guess which sentences came from a reliable source.
Illustrative editorial image, not a customer result.
Keep approval attached to the version
If a price or offer changes after review, require a new check. Approval of an earlier draft is not approval of every future variation.
This week's action
Take one campaign and identify who checks each type of claim. Publish the table beside the briefing template. Escalate gaps before the next round of content, rather than after a customer spots an error.
Discussion behind the question
This is original practical guidance prompted by a public discussion theme, not a claim that the poster represents all CMOs. Read the source discussion.
See how this could work for your team
Request a demo focused on this question, your current tools and the information your team already approves. SimplSolutions will confirm the available connections, scope and human review before proposing a setup. Request your demo.
