How do we keep AI content sounding like our brand?

Replace adjectives with examples

"Confident and authentic" means different things to different people. Show three approved paragraphs and three rejected ones. Explain why each fits or fails: sentence length, level of detail, promises and words you avoid.

Separate voice from facts

Your tone can be conversational while your offer dates remain exact. Keep service descriptions, prices and conditions in a separate approved reference. Do not let a style instruction quietly rewrite a business promise.

Use this briefing template

Audience: regional practice managers. Purpose: explain the approved consultation offer. Fixed facts: service description and offer dates. Local fields: address and booking link. Voice: use the attached approved examples. Missing information: flag it; do not invent it.

Illustrative editorial image, not a customer result.

Review consistently

Ask the same reviewer to assess a small set of drafts against the same criteria. If feedback contradicts itself, resolve the brand rule before changing the prompt again.

Keep the reference current

Assign an owner and a review date. Retire old examples when the message changes. Otherwise your new tool simply reproduces yesterday's brand more efficiently.

Discussion behind the question

This is original practical guidance prompted by a public discussion theme, not a claim that the poster represents all CMOs. Read the source discussion.

See how this could work for your team

Request a demo focused on this question, your current tools and the information your team already approves. SimplSolutions will confirm the available connections, scope and human review before proposing a setup. Request your demo.